Inside the Minds of Financial Giants: Investment Approach from BlackRock and Murano
How can you invest in crypto without breaking the bank? Let’s take a look at how two of the world’s biggest investors — BlackRock and Murano — approach it.
Disclaimer: Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. You could lose all of your capital.
Why Is BlackRock Buying BTC?
In 2023, BlackRock filed an application with the U.S. Securities and Exchange Commission (SEC) to launch the iShares Bitcoin Trust — the first spot Bitcoin exchange-traded fund (ETF) in the U.S., backed by physical BTC.
Before that, the SEC had been denying other companies' applications for years, citing problems with market manipulation and lack of transparency. But BlackRock’s involvement became a kind of “green light”: its reputation, institutional clout, and regulatory firepower made the impossible possible.
Still, there are more practical reasons than just leading the crypto industry.
BlackRock’s spot Bitcoin ETF officially launched in January 2024. This gave institutional investors direct access to Bitcoin through a familiar and regulated form — an exchange-traded fund. They no longer needed to buy and hold the cryptocurrency directly.
As a result, the ETF launch sparked a surge in interest in Bitcoin from banks, insurance companies, and pension funds — some of the most risk-averse players in the market.
Today, the iShares Bitcoin Trust is one of the largest crypto funds in the world, with tens of billions of dollars under management. This is more than just an investment product — it’s a signal that Bitcoin is no longer viewed as a fringe or risky asset, but is becoming part of global portfolio management.
What Can You Learn From BlackRock’s Investment Strategy?
BlackRock approaches Bitcoin as a long-term reserve asset comparable to gold. In the launch materials for its Bitcoin ETF (the iShares Bitcoin Trust), Bitcoin is described as:
- a hedge against inflation
- an asset with low correlation to traditional markets
- a portfolio component that improves diversification
This means you shouldn’t treat Bitcoin as a “quick buck” tool, but rather as a potential element of long-term capital allocation.
The core principle: hold for years, not trade every day.
BlackRock was in no rush to enter the market in 2017 or 2021 when Bitcoin was surging. They waited for the right moment — when a more mature infrastructure was being built (more reliable custodians, exchanges, and KYC/AML compliance), the regulatory environment was improving, and institutional interest was growing.
Here’s what you can take away: it’s usually not worth investing based on hype — even though in crypto, that sometimes works. But if you’re in it for the long game, patience is key.
Another key rule: the simpler the product, the more transparent and reliable the investment.
BlackRock isn’t building crypto exchanges or “storing tokens in a wallet.” Instead, it offers an institutionally acceptable product: a spot ETF you can buy through a standard brokerage platform. It has been audited, is held by a trusted custodian (Coinbase Custody), and is protected from technological risks.
What about Murano Global Investments?
In July 2025, Murano signed a Standby Equity Purchase Agreement (SEPA) for up to $500 million, primarily to purchase Bitcoin. As a first step, they purchased 21 BTC worth about $2.1 million at current exchange rates.
Since the company operates hotels across Mexico, it plans to develop infrastructure to accept BTC as payment for hotel services and to launch BTC-based loyalty programs. It also plans to launch sale-and-leaseback operations, real estate refinancing, and asset diversification strategies to finance its Bitcoin holdings.
What’s the Core Idea Behind Murano’s Investment Strategy?
Murano’s investment strategy takes a radically different approach compared to BlackRock’s. If BlackRock represents a classic investment strategy, Murano is clearly playing offense.
Murano sees Bitcoin as an “undilutable, uncensorable, global asset” that could retain purchasing power better than fiat or real estate in the future.
The company has openly stated it intends to make Bitcoin the core of its corporate treasury. The goal is to grow its BTC reserves to $10 billion within five years — roughly 70–80% of its expected market cap. This is the most aggressive institutional Bitcoin plan on the market.
More importantly, the company isn’t just holding Bitcoin. It plans to integrate BTC into its operating model. In this sense, it’s no longer just an investment — it’s a transformation of the entire business, including how services are delivered.
Here’s the key takeaway: if you’re ready to take high risks for maximum profit, you can go all in. But make sure to back your investment with solid reserves.
The Bottom Line
Now we have two different approaches to investing. What you choose is entirely up to you. But keep this in mind: even if you believe in Bitcoin, don’t bet everything on it. Invest in it as part of a portfolio, not as “your only chance to get rich.”